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About Foundry Origin
Foundry Origin, a robust but elegant, classical but contemporary slab serif typeface. Its elemental quality hints at its ‘Egyptian’ roots. With a generous x-height and modern proportions, it is essentially legible at small point sizes and versatile at larger sizes.
Created out of the desire to design a serif typeface with something new to say, Foundry Origin has a quiet, understated presence, surprising legibility, and robust impact in headlines. A strong, carefully considered, and dependable typeface.
Stuart de Rozario recalls his early mindset on the project, ‘I wanted to have a serif that worked equally well on screen and in print at very small sizes. In 2006/07, the screen quality for serif fonts was not as sharp as it is today and maybe a bit of a taboo subject. We never had the high-resolution Retina displays we have today, although screen technology was improving all the time, thin, delicate, hairline serif strokes had difficulty rendering adequately on screen, so I made the conscious decision to have a font that performed clearly’. Stuart continues ‘From the outset, the serifs needed to have a certain thickness and design that was modern, subtle and graded smoothly across the weights. As a text typeface, the letterform proportions demanded to be classic but modern and the serifs lent towards a strong horizontal dynamic to perform well in a variety of mediums’.
Foundry Origin’s modern proportions and versatile set of weights: Light, Book, Book Italic, Medium, Demi, Bold, and Extra Bold, make it ideal for use in editorial, signage, and information design. The character set contains small capitals, old-style, and tabular figures, and ligatures.