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About Foundry Sterling
Foundry Sterling is a functional and eloquent typeface family that has its origins in the desire to create a modern sans design with a quintessentially English flavour. The letterforms have been designed with particular attention to classical proportion and purity of form, resulting in the creation of a functional yet graceful typeface with elegant beauty. Foundry Sterling is an eminently versatile font with a carefully chosen weight range equally applicable to identity, editorial, and signage use.
The original concepts for Foundry Sterling came off the back of the corporate typeface project ‘Brunel’ for Railtrack and ‘BG’ British Gas in 1999. Around this time Stuart de Rozario joined the company as an assistant to aid in the design and font production. Initially, Freda was reluctant to the idea of designing a typeface along the lines of Brunel and British Gas, but with a little gentle persuasion, Freda came around to the idea and was eager to create a unique modern, harmonious and elegant sans serif typeface that was missing from the library at the time.
The Foundry Sterling letterforms are open, modern, and imbue a purity of strokes, reminiscent of the humanist typefaces of the early 20th century such as Gill, Granby, and Johnston. With a subtle, refined quality that is necessary for text use, appearing with an uncomplicated clean colour in text setting and equally unfussy in larger environments. The typeface family contains seven weights: Light, Book, Book Italic, Medium, Demi, Bold, and Extra Bold.